Sales & Marketing Functional Review & Reorganization
This company grew over 250% in a six-year period and was concerned that their sales and marketing approach might not be able to generate their next level of desired growth. They wanted an independent assessment of where they were and needed to be. We conducted an in-depth review of their Sales & Marketing strategy, philosophy, budgets, deliverables, metrics, organization structure and skills as they related to their business strategy, customer portfolio and competitive marketplace. They effectively used our findings to revise various roles and responsibilities, add missing skill sets, reorganize the way they were structured, and move from a product-driven to a market-driving company.