M&A Integration of Brand, Values & Competencies

This large professional services organization needed help identifying and operationalizing their unified commercial brand, core values and core competencies in the wake of several mergers and acquisitions. We conducted a series of senior leader strategy sessions followed by in-depth management training to introduce the integrating brand, values and competencies and subsequently incorporate them into a new performance management process and management incentive plan. The effort ultimately resulted in more effective cross-selling by its line of service specialists, as well as faster launch of and more profitable bundled solutions in key regions.


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