Assessing Your Strategy's Potential for Success

We have developed a self-assessment to help you evaluate the potential for success of your business growth strategy and its underlying customer focus. Generally, the higher your score in a given question or area, the greater potential your organization has of optimizing its customer focus efforts - thus generating the growth you want from your business strategy.

The assessment contains thirty (30) questions which address various aspects of the Customer Focus Maturity Model ® (CFMM) and Ten-Point Customer Focus Framework (see related links on our home page), and represent a wide range of customer focus critical success factors.


You can access the assessment at the ANTICIPATE website and receive an immediate summary report of your results.

Or use the "Contact Us" page to request a complimentary, no-obligation copy of the assessment, along with the options that are available for more in-depth analysis and reporting of your results.


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