Assessing Your Strategy's Potential for Success

We have developed a self-assessment to help you evaluate the potential for success of your business growth strategy and its underlying customer focus. Generally, the higher your score in a given question or area, the greater potential your organization has of optimizing its customer focus efforts - thus generating the growth you want from your business strategy.

The assessment contains thirty (30) questions which address various aspects of the Customer Focus Maturity Model ® (CFMM) and Ten-Point Customer Focus Framework (see related links on our home page), and represent a wide range of customer focus critical success factors.


Just use the "Contact Us" page to request a complimentary, no-obligation copy of the assessment, along with the options that are available for more in-depth analysis and reporting of your results.


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