Recommended Reading

Four Growth Drivers You Can't Afford To Overlook Centric Performance Article

It's estimated that up to 90% of business strategies fail to deliver their intended value. Those failures (whether partial or total shortfalls) are often due to one of two reasons. One reason is the strategy did not sufficiently focus on customers and markets and create a unique source of value for those markets. The other is that despite having a compelling customer-centric strategy, the organization was not capable of executing that strategy.

The first reason is external and relates to market drivers, while the second one is internal and focuses on organizational growth drivers. Companies who consistently design and execute successful growth plans apply the same rigor, discipline and follow-through to both sets of drivers. And the most successful companies go a step further by identifying and leveraging the linkages between those drivers.

The current economy presents business leaders with an ideal opportunity to reposition not only their businesses, but their organizations, for growth. Specifically, there are four areas of opportunity that are prime candidates for critical review and improvement. Experience and data show that companies who address all four areas will outperform those who don't. The four areas are:

• Strategic Rigor, Alignment and Execution
• Operational Efficiency
• Segmentation and Differentiation
• Changing and Leveraging Culture

This article looks at the external and internal drivers of each area, identifies key questions or issues for each area as it relates to growth, and provides possible ideas for optimizing each area in your organization. Please note that while we use the term "company" - the principles in this article apply to both for-profit and non-profit organizations.

Please click here to view the entire article.

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