The Customer Focus Maturity Model ®



Our Customer Focus Maturity Model ®, based on over 30 years of experience, is used to identify the drivers, opportunities and techniques needed to continually optimize an organization's customer-centric strategy. Each level of the model provides specific solutions that address the:

Customer's dynamic view of and need for value
Supplier's sales, service and marketing efforts to provide that value
End-to-end connections that create or destroy value
Practices that leverage those connections for mutual gains

Customer Focus is not a function, a department or an event. It's a journey, a mind-set, a continuous process. Organizations that stay the course can reap significant top and bottom line gains. Those who treat it as an event...will find the results...uneventful.

For additional insight, use the "Contact Us" page to request a complimentary overview of the model.


 

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