After ten years of numerous mergers and acquisitions, this company had a very fractured and disconnected approach to selling and integrating its broad range of products and services around the world. They were also struggling to clearly differentiate their offerings from those of the competition and to change their approach from selling products to selling solutions. We developed and implemented a Competitive Selling Skills training course and rigorous in-field assessments that were used to quickly reposition and boost their sales performance across their various regions and product lines.