This energy-related company had been lagging their competitors in customer satisfaction ratings for several years, and was looking for ways to go beyond the typical measures to a more collaborative partnership with their customers. We were hired to develop and implement a Customer Experience strategy for measuring, improving and leveraging the satisfaction and loyalty of their customers and further differentiating them in the marketplace. The results of our work included deeper and more profitable customer relationships, continually improving VOC measures and initiatives, and several system-wide process improvements.